ABL Asset Management

Product Strategy

Project Summary

Objectives: To establish ABL AMC as the preferred wealth management and solution provider in comparison to conventional saving methods.

Proposed strategy: A direct approach, demonstrating the difference and benefits of investing in ABL AMC products over other traditional saving modes.

Execution: Value gained in investing in ABL AMC was creatively depicted by joining two cars; Suzuki v/s BMW the later representing the smarter investment… ABL AMC. Similar execution print ads using images of burgers and coffee mugs etc.were also published.

Results: Positive response from clients and customers.

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