Objectives: To establish ARY Zauq as a premium brand of recipe mixes, pastes and food products for the international market.
Proposed strategy:To revamp product packaging; highlight quality assurance, supported by holistic promotions and online presence.
Execution:Use of bold and vibrant colors in packaging design. Creative in-store branding, distribution of promotional gift packs and an
attractive website to help create a superior brand persona of promotional gift packs and an attractive website to help create and drive consumer interest.
Results:The brave use of colors, gave the brand the much needed premium look. Consumer interest developed through on going in-store promotions, not just increased sales, but also established ARY Zauq as a household brand in the international market.