Home Expo

Marketing Strategy

Project Summary

Objectives: To promote Pakistan’s Real Estate and Home Décor sector as well as to encourage investments, young entrepreneurs and to create a positive image of Pakistan and its people.

Proposed strategy:To develop a holistic campaign to generate maximum exposure, sponsorships, participation and excitement.

Execution:With the media being the Express Group’s forte, all mediums were extensively used. The event details were advertised on billboards, digital signage, newspapers, magazines and talk shows.A commercial

featuring futuristic architecture, state-of-the-art equipment andfixtures, tasteful décor, modern lighting and luxury lifestyle was also created and aired on respective TV channels. Marketing collateral including catalogues, flyers, table talkers, standees etc, was also used to promote the event. Moreover, promotional hampers were also gifted to the guest who came to visit the exhibition.

Results:The event was attended by hundreds of people who showed keen interest and enthusiasm. Most importantly, it showcased Pakistan as a progressive nation.

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