ICS Logistics has always aimed to be the leader in transport in Pakistan, matching their bold ambition we developed their brand into something that inspires them to achieve their goals and communicate them with their clients.
Scope Of Work
Brand Strategy
Tone of Voice
Digital Design
Branding Guidelines
Connecting Continents Delivering Dreams
Aligning the brand values with the visual identity was one part of the assignment. Implementing the new identity across user touch points and ensuring the desired consumer experience was an integral part of the project